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“Eufora is the first hair product I have come across that uses Aloe Vera gel as its base (vs. water). This intrigued me from the get-go. Aloe contains elements that are essential to cellular healing, renewal and growth and also delivers amazing antibacterial, anti-viral and antiseptic properties. Already, site-unseen, this made this a product I was excited to try. The company has recently launched some really cool products, including a biodegradable clarifying shampoo that was developed with the help of an Elle Magazine beauty editor. And all are made to agree with your specific hair needs (frizzy? color-treated? dry? cranky?!)" |
