Healthy Summer Hair:
Understanding & Preventing Chemical, Ocean & Sun Damage to Hair
The threat of hair damage this summer just isn't enough to keep women indoors and out of the water. However,
without proper precautions the extra sun, beach and chlorine exposure will fade hair color, cause green hair, lead
to coarse, dry hair, and leave behind destruction that can last for years to come.
Carlsbad, CA – Eco-friendly hair care company, Eufora Intl. , explains exactly how summer leaves hair in disrepair and how to protect hair from the beach, chlorine, and those pesky UVA and UVB rays.
“The swimming pool has more
hair depleting chemicals than just
chlorine. You’ll find copper, which
is the green hair culprit, as well as
oxidizing agent bromide. A day at
the beach is not much better.
Salty sea air and water rob hair of
natural moisture leaving it dry,
coarse and damaged,” said Don
Bewley, Eufora Intl. cofounder.
Issue #1 - Sun Damage: “Think about a fabric exposed to the sun: it fades and so
will hair color,” said Don Bewley, experienced hairdresser and Eufora Intl. cofounder.
The sun’s UVA and UVB rays fades hair color faster on persons with greater outdoor
exposure, especially during the summer. Photochemical degradation of hair is the
result of light radiation attacking hair proteins, the cell membrane and hair pigments.
Essentially, amino acids in the cuticle are damaged creating dry, brittle hair with many
fly-aways.
Issue #2 - Ocean Water/Air Exposure: Moisture-depleting sea air and water can
really do a number on hair, especially when combined with sunlight. Oxidation occurs
when hair is exposed to water, air or sun and even moderate exposure can fade color.
To define oxidation, it is anything (i.e. water, air or sun) that adds oxygen to what it
contacts. Free radicals are byproducts of oxidation that can interfere with normal cell
function and seriously damage cells.
Issue #3 - Chlorine: Chlorine is used to kill bacteria in drinking water and pools, but
keep in mind it is also used in bleach to remove pigment in color. Not only does
chlorine discolor hair, it damages proteins in the cuticle.
Thankfully with a few adjustments to a hair care routine, summer hair damage can be
minimized.
Here are a few recommendations:
Recommendation #1: Use Protection
Hair products that provide sun protection from UVA and UVB rays should be used yearround but during the summer it is
the most critical. Multiple products offering sun protection can be layered for increased protection including leave-in
conditioners, styling and finishing products.
Hydration Leave-in Conditioner. Piece Works Defining Paste, Formatte
Finishing Creme, Elevate Finishing Spray.
Recommendation #2: Detox
Use a quality, nondrying chelating shampoo, often referred to as a clarifying shampoo, at least once per week and more
often for avid swimmers. Chelating shampoos will remove mineral buildup and environmental pollutants. They also help
prevent green hair. Choose an EDTA and sulfate-free shampoo to ensure hair is not stripped of it’s health and hair color.
Urgent Repair Shampoo, A Detoxifying Treatment
Recommendation #3: Moisturizing Treatments
A moisturizing treatment or mask is crucial in keeping hair nourished and looking great. Choose a protein and nutrient rich
product and don’t skimp on the time. Leave it on for at least 15 minutes to ensure proper penetration of the hair shaft.
Here’s a tip, apply the treatment and leave it on while lounging by the pool.
Urgent Repair Replenishing Treatment
Recommendation #4: Antioxidants
One more important summer survival must: choose products containing effective antioxidants the same way we choose
foods rich with antioxidants like Vitamins A, C, E, selenium and zinc. Antioxidants work to neutralize free radicals before
damage can be done to hair.
Piece Works Defining Paste
About Eufora Intl.
Since 1997, Eufora Intl. has used advanced botanical technology to create people and planet-friendly salon professional
products that protect, preserve and promote hair health. Products provide the legendary healing benefits of Certified
Organic Aloe Vera Gel in an optimum quality concentration as the base for formulations. In addition, Eufora uses the most
sophisticated botanical ingredients available that have been scientifically proven to benefit hair, scalp and skin, and pure
essential oils to create an aromatherapy experience. For more info contact 1-800-638-3672 or visit www.eufora.net.
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